Marketing Opportunities



Business Events Marketing Program – Meet Great Ocean Road


We have partnered with Business Events Geelong, Business Events Victoria, and the State Government to deliver a program that will attract more Business Events to our region.  With a Business Events Support Fund to attract business events to our region and a dedicated resource, Dana Broekhuizen, to represent the businesses involved, there’s no better time to promote your business in this program. For operators working in this space, whether as a conferencing or function venue, accommodation, or a group experience suitable for business event delegates, the Meet Great Ocean Road program is a great way to gain more exposure to this audience.

A summary of the costs and benefits of this program is shown below.  Please note the cost is based on program membership for the 2022 calendar year. If you have questions or would like to discuss the suitability of this program for your business, please either make a Participation Enquiry or contact Jo Birley on 0448 448 666 or

Great Ocean Road Industry Marketing Program (launching late 2021)


Great Ocean Road Regional Tourism are currently developing a new funding model to build packages and stand-alone products enabling businesses to leverage our digital channels and the expertise of our team and the agencies we work with.

Our base partnership which includes 3 website listings (via ATDW), an Alpaca map listing (integrated with our websites), our destination brand license and toolkits, and industry development and training resources will remain free. You can register here for this package.

There will be options to buy enhanced website feature listings, integrated web content, social and digital marketing activities, and other services separately or in high-value packages.

We expect to launch the new industry marketing program in late 2021.  If you would like to know more or register your interest early, please contact Jo Birley, Industry Development Manager on 0448 448 666 or

Still have questions?


P:    0448 448 666