Marketing Opportunities


Welcome to our Great Ocean Road Industry Marketing Program


Our 2022 Marketing Partners Kit features key information on leveraging the Great Ocean Road region’s marketing channels, and maximising exposure for your business to our audiences.

We’ve designed tiered high-value partnerships that will suit you if you want to work closely with our team and position your product front and centre on our channels.

To discuss marketing options, make an appointment with Jo Birley via [email protected] or phone 0448 448 666

Don’t forget, our base partnership remains free, supported by us, Great Ocean Road Regional Tourism, and includes 3 website listings (via ATDW), an Alpaca Map listing (integrated within our websites), our destination brand license and toolkits, and industry development and training resources will remain free.

You can register here for this package, if you haven’t already.



International Trade Marketing program – Great Southern Touring Route (GSTR)


We focus our international marketing efforts through our key international product, the Great Southern Touring Route, which we collaboratively promote with our neighbouring regions.

We also work closely with our partners at Visit Victoria and Tourism Australia and support their programs to ensure the Great Ocean Road region is featured in marketing aimed at international audiences. 

The GSTR prospectus provides information on our international trade marketing program and how to take part.


If you would like to know more about any marketing programs or upcoming opportunities to partner with GORRT to promote your tourism business please contact Jo Birley, Industry Development Manager on 0448 448 666 or [email protected] 

Still have questions?


P:    0448 448 666

E:    [email protected]