TASTE GREAT OCEAN ROAD

 

Be part of our new Taste Great Ocean Road marketing campaign

Taste Great Ocean Road will launch in winter 2024 and is a 12 month tactical campaign to elevate the breadth and depth of the Great Ocean Road region’s food and produce offering.

Embedding Taste Great Ocean Road into the region’s marketing strategy as a key experiential pillar to target key customer segments, Taste Great Ocean Road sets out with the goal for our region to become better recognised for the food and produce available here.

We want to showcase all types of businesses that make, serve or sell food.

From artisan producers and farm gates to wineries, breweries and distilleries.  From fine dining to fish and chips.  Cafes and restaurants, ice cream shops, cheese-makers, or retailers of other local products.  If you make or sell something that people can eat or drink, this campaign will expose your business to new audiences.  Don’t miss the opportunity to ensure your business is part of it.

Our campaign has already commenced, but it’s not too late – limited places are still available for Entree and Main partnerships

Explore the different partnerships:

The program initiatives include:

  • The production of a digital guide which will showcase the whole region and its food and foodie experiences; from fine dining to farm produce, breweries and distilleries, traditional pubs, cafes, markets and more.
  • New web content will be developed for www.visitgreatoceanroad.org.au, and will provide the inspirational motivation for our audiences to visit the region, and provide leads to individual partner businesses.
  • An ongoing digital campaign will ensure we are reaching new audience segments with content and messaging to create an appetite for the foodie experiences in our region.
  • All businesses involved in the campaign will receive display materials for their venue to promote their status as a key food experience in the Great Ocean Road region.
  • Taste Great Ocean Road partners will be considered in content partner opportunities including media and influencer famils

There are 3 packages available for businesses to participate, all offering great value for your investment.

Note that a Main partnership is included in packages for all premium GORRT partners.  If you are interested in our premium partner packages, contact Jo Birley for an appointment, on 0448 448 666 or email [email protected].


An Entree partnership in the Taste Great Ocean Road  Campaign includes:   * Digital Guide listing with map reference * Mentions in content (digital guide/web/content partners) * Inclusion in Taste Great Ocean Road blog content (www.visitgreatoceanroad.org.au website) * Option to order Taste Great Ocean Road Coasters at no charge * Taste Great Ocean Road venue display sticker        

A Main partnership in the Taste Great Ocean Road  Campaign includes:   * Digital Guide listing with map reference * Mentions in content (digital guide/web/content partners) * Inclusion in Taste Great Ocean Road blog content (www.visitgreatoceanroad.org.au website) * Option to order Taste Great Ocean Road Coasters at no charge * Taste Great Ocean Road venue display sticker * Editorial inclusion in digital guide * Inclusion in digital marketing campaign * Included in Taste Great Ocean Road email marketing (EDMs)      

A Buffet partnership in the Taste Great Ocean Road  Campaign includes:   * Digital Guide listing with map reference * Mentions in content (digital guide/web/content partners) * Inclusion in Taste Great Ocean Road blog content (www.visitgreatoceanroad.org.au website) * Option to order Taste Great Ocean Road Coasters at no charge * Taste Great Ocean Road venue display sticker * Editorial inclusion + highlighted feature in digital guide * Inclusion in digital marketing campaign * Included in Taste Great Ocean Road email marketing (EDMs) *2 week featured business promotion in digital guide    

Explore other Great Ocean Road Regional Tourism products and partnerships for your business HERE