Taste Great Ocean Road marketing campaign

Taste Great Ocean Road launched in winter 2024 and is an ongoing tactical campaign to elevate the breadth and depth of the Great Ocean Road region’s food and produce offering.  Businesses can participate through an annual campaign partnership running July 1 to June 30 each year.

Embedding Taste Great Ocean Road into the region’s marketing strategy as a key experiential pillar to target key customer segments, Taste Great Ocean Road sets out with the goal for our region to become better recognised for the food and produce available here.

We want to showcase all types of businesses that make, serve or sell food. View the campaign webpage.

From artisan producers and farm gates to wineries, breweries and distilleries.  From fine dining to fish and chips.  Cafes and restaurants, ice cream shops, cheese-makers, or retailers of other local products.  If you make or sell something that people can eat or drink, this campaign will expose your business to new audiences.  Don’t miss the opportunity to ensure your business is part of it.

The program initiatives include:

• The annual production of a digital Eat & Drink guide showcasing the region and its food and foodie experiences; from fine dining to farm produce, breweries and distilleries, traditional pubs, cafes, markets and more.

• New web content will be developed for www.visitgreatoceanroad.org.au, and will provide the inspirational motivation for our audiences to visit the region, and provide leads to individual partner businesses.  A range of blogs and campaign partner stories are rotated on the Taste Great Ocean Road campaign landing page

• An ongoing digital campaign will ensure we are reaching new audience segments with content and messaging to create an appetite for the foodie experiences in our region, generating landing page traffic.

• All businesses involved in the campaign will receive display materials for their venue to promote their status as a key food experience in the Great Ocean Road region.

• Dedicated Taste Great Ocean Road media and influencer famils, plus opportunities for Taste campaign partners to be featured in other regional PR opportunities.

All enquiries for the Taste Great Ocean Road Campaign should be directed to Jo Birley  0448 448 666 or email jo@gort.com.au.