Winter 2022

Campaign Objectives

Greatopia will showcase the breadth and depth of the Great Ocean Road region heroing the iconic landscapes that are uniquely ours and bringing to the forefront the attractions, products, experiences and destinations, that make a trip to the region unforgettable.

To provide a framework for you to partner with us and strengthen our capacity as a region to have a strong and engaging presence in the marketplace.


Target Market

The campaign is primarily targeted at the key markets of Melbourne and Regional Victoria.


Marketing Channels

  • Print Advertising
  • Regional & Metro TV
  • Industry Toolkits
  • Social Media
  • Digital Advertising
  • Consumer eDM’s
  • Content Partnerships
  • Destination Executions
  • Competitions


Time in Market

  • Winter 2022