GORRT is responsible for keeping our region top of mind in consideration for travel.
We have built a strong brand around the Great Ocean Road and work to deliver on our strategy to influence visitor behaviour to promote longer stays, seasonal and mid-week dispersal and encourage visitors to explore more of the region – all contributing to growing the value of the visitor economy.
We coordinate tactical strategic marketing campaigns to market the Great Ocean Road region. Businesses working in the tourism sector in our region benefit from our successful marketing program.
Tier 1 Partnership
Our Tier 1 Partners benefits include:
- Being featured prominently across our websites.
- Receiving a series of paid promotions and editorial content.
- Featuring in our media pitch materials.
- Being included in our tactical and sector campaigns.
- A reservation to our conferences, board functions, and all industry development opportunities.
- You will have us on your team, and we will support your own marketing program by saving you on resourcing and providing you with cost-effective campaigns and a tailored strategy to grow your marketing exposure.
Suitable for large businesses such as signature regional attractions, resorts, and holiday accommodation management services and businesses with more than one location such as:
Great Ocean Road Resort owns a number of boutique properties located on the Great Ocean Road and just 90 minutes from Melbourne. The Great Ocean Road Resort, Anglesea Riverside Motel and Sunnymead Hotel in Aireys Inlet form the accommodation product, while onsite restaurants The Coast and Santara , and onsite spa and wellness facilities Lux Spa and Wellness and Indie Spa are part of the offering.
Great Ocean Road Holidays professionally manage over 600+ holiday home accommodation rentals in Aireys Inlet, Anglesea, Lorne, Apollo Bay, Fairhaven, Wye River and more.
Holiday home range from affordable group accommodation options up to the luxury homes represented by their ELUX brand.
The Great Ocean Road Coast and Parks Authority was established on 1 December 2020 to deliver better protection and management of the iconic coast and parks of Victoria’s Great Ocean Road.
Caravan parks currently managed by the Authority include Torquay Foreshore Caravan Park, Anglesea Family Caravan Park, Lorne Foreshore Caravan Park, Queens Park, Wye River Beachfront Campground, Kennett River Family Caravan Park, Skenes Creek Holiday Park, the Apollo bay Recreation Reserve and Marengo Family Holiday Park.
Moyne Shire is a diverse and exciting region with caravan parks located in Port Fairy (Gardens & Southcombe), Mortlake, Kilarney, Yambuk and Koroit.
The Warrnambool Cultural and Camping partnership represents businesses that are owned and run by Warrnambool City Council. These include important cultural experiences in Warrnambool such as Flagstaff Hill Maritime Village and Museum, the Warrnambool Art Gallery and the Lighthouse Theatre, along with community facilities available to visitors such as the Warrnambool Library and Aquazone. Warrnambool’s Surfside Caravan Parks are also included in this partnership.
Tier 2 Partnership
Our Tier 2 Partners benefits include:
- Website features and enhanced exposure across all Great Ocean Road official digital marketing channels
- Many of the Tier 1 inclusions are also covered in this partnership but at a reduced frequency, so this is a great option to buy into a taste of the top-tier features to place your businesses out in front of others
- This is a great option to outsource your marketing to us, leaving you time to focus on other aspects of your business.
Perfect for signature attractions, restaurants, or accommodation venues such as:
Cape Otway Lighthouse is the oldest surviving lighthouse on mainland Australia and considered the most significant. This leading attraction on the Great Ocean Road is a must for all visitors.
Re-tree-t into this Australian native forest and recharge with a 100% natural high! Soar through the messmate trees of the Otway Forest! Ride through the air on a pegasus or relive your playground days on the 15m high monkey bars.
The Lady Bay Resort is located directly opposite the beach. Having an in-house restaurant, seasonally heated outdoor pool, free wifi and free outdoor parking, Lady Bay Resort is the perfect place for guests to relax or even work whilst enjoying our natural surrounds.
The Budj Bim Cultural Landscape is a unique place with universal heritage values that demonstrate how Gunditjmara people worked with the natural resources and environment of the Victorian south west region.
Soar over the 12 Apostles on a luxury helicopter flight. See the splendour of the Great Ocean Road from new heights. Climb above the crowds to experience the best of Victoria’s Shipwreck Coast.
The Deep Blue Hotel is located on Warrnambool’s spectacular foreshore and offers exceptional accommodation, award-winning Hot Springs Sanctuary, plus Bath house, Day Spa and onsite restaurant
Creating the most popular sweet destinations in Victoria has been the vision of Ian & Leanne Neeland together with passionate local staff to create sweet wonderlands the whole family can enjoy.
Otway Brewing Group operate various venues around the region. The brewing facility located at Barongarook where Otway Estate Cellar door is co-located with distillery tours and masterclass experiences available. The Great Ocean Road Brewhouse and Apollo Bay Distillery are both located in Apollo Bay.
Spacious, beautifully designed and ideally situated at the start of the Great Ocean Road. Placing in the Top 10 Best Hotels in Australia in Tripadvisor’s Travellers’ Choice Best of the Best awards 2020, the resort is the perfect place to experience the Surf Coast.
Tier 3 Partnership
Our Tier 3 Partners benefits include:
- Use our channels to ensure your business leverages the work we do to market our region. Our audience and the customers we reach using our digital platform are those who are planning to travel and an audience wanting to know where to stay and what to do while they visit
- Make sure visitors know about your business by being front and centre on our marketing channels.
This package features enhanced exposure on your destination website. It is designed for key local experiences, restaurants, cafes, boutique accommodation, and tours operators such as:
The Cally Hotel is the best budget accommodation in Warrnambool. It is centrally located in the CBD. The rooms have super comfortable beds, heating and cooling, the classic hotel/ pub style accommodation.
Ride with Us is a local family-owned business providing private tours, bike hire for the Camperdown to Timboon Rail Trail, Great Ocean Walk transport and a local Taxi service.
A revitalised experience celebrating the surf coast culture of the region. Inspired by the locality, sophistication and relaxation comes to life, aligned with the culture and coastline of Torquay. Fresh new guest suites and rooms include 1 or 2 bedroom option and 6 ground floor dog-friendly rooms.
Wildlife Wonders invites you to experience the wild side of the Great Ocean Road, to explore a spectacular Australian bushland environment, where the forest meets the sea, just 5km from Apollo Bay.
Anchors is a luxury 4.5 star rural retreat located on 30 acres near Port Campbell. Three luxury villas provide a serene experience, ideal for couples and those seeking to discover the 12 Apostles Coast and Hinterland. Gold winner of the 2021 Victorian Tourism Award for best Deluxe accommodation.
On the Twelve Apostles Lodge Walk everything is taken care of. Your only job is to put one foot in front of the other. We’ll show you the way, carry all the extras on our back and point out natural features along the way.
Directly opposite Apollo Bay’s main beach on the Great Ocean Road, BIG4 Apollo Bay Holiday Park offers magnificent ocean views from self-contained accommodation to camping sites.
We operate in the beautiful environment of Apollo Bay on the Great Ocean Road. Our most popular tours are our surf lessons on the Apollo Bay foreshore and our ocean kayaking tours within the Marengo Marine Sanctuary.
The Pavilion Café and Bar is housed within a superb architectural building by the Warrnambool Breakwater overlooking Lady Bay, Southern Ocean and Middle Islands, it offers guests a feeling of warmth and generosity. Open for breakfast and lunch 7 days. Enquire re function space and special events.