Premium
Partners
Premium Partners
We have built a strong brand around the Great Ocean Road and work to deliver on our strategy to influence visitor behaviour to promote longer stays, seasonal and mid-week dispersal and encourage visitors to explore more of the region – all contributing to growing the value of the visitor economy.
We coordinate tactical strategic marketing campaigns to market the Great Ocean Road region. Businesses working in the tourism sector in our region benefit from our successful marketing program.
Tier 1 Partnership
- Being featured prominently across our websites.
- Receiving a series of paid promotions and editorial content.
- Featuring in our media pitch materials.
- Being included in our tactical and sector campaigns.
- A reservation to our conferences, board functions, and all industry development opportunities.
- You will have us on your team, and we will support your own marketing program by saving you on resourcing and providing you with cost-effective campaigns and a tailored strategy to grow your marketing exposure.
Suitable for large businesses such as signature regional attractions, resorts, and holiday accommodation management services and businesses with more than one location such as:
Holiday home range from affordable group accommodation options up to the luxury homes represented by their ELUX brand.
Caravan parks currently managed by the Authority include Torquay Foreshore Caravan Park, Anglesea Family Caravan Park, Lorne Foreshore Caravan Park, Queens Park, Wye River Beachfront Campground, Kennett River Family Caravan Park, Skenes Creek Holiday Park, the Apollo bay Recreation Reserve and Marengo Family Holiday Park.

Tier 2 Partnership
- Website features and enhanced exposure across all Great Ocean Road official digital marketing channels
- Many of the Tier 1 inclusions are also covered in this partnership but at a reduced frequency, so this is a great option to buy into a taste of the top-tier features to place your businesses out in front of others
- This is a great option to outsource your marketing to us, leaving you time to focus on other aspects of your business.
Perfect for signature attractions, restaurants, or accommodation venues such as:

Tier 3 Partnership
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- Use our channels to ensure your business leverages the work we do to market our region. Our audience and the customers we reach using our digital platform are those who are planning to travel and an audience wanting to know where to stay and what to do while they visit
- Make sure visitors know about your business by being front and centre on our marketing channels.
This package features enhanced exposure on your destination website. It is designed for key local experiences, restaurants, cafes, boutique accommodation, and tours operators such as:




