About Warrnambool


Warrnambool is the largest regional city in the Great Ocean Road region with a population of 34,000.  

There are four daily return rail services between Warrnambool and Melbourne. 

Tertiary education is available in Warrnambool with both a TAFE campus and a campus of Deakin University.  There are kindergartens in all suburbs, 11 primary schools and four secondary schools along with Health services including the Warrnambool Base Hospital and a private hospital.


The Warrnambool Brand


Warrnambool offers city lifestyle experiences wrapped up in the spectacular beauty and wild nature of the raw Southern Ocean. This combination offers opportunities for relaxation, refined refreshment & brings a new sense of playfulness, adventure and rejuvenation.  

We’re the best of both worlds. Where the life of a city, meets the freedom of the coast. We see the world as our playground, where you’ll find every kind of entertainment – every day of the week. Flying foxes, nursing whales and shy little penguins all bring the magic to the place we can all call home. 


Strategic Priorities


  • Develop and consistently promote a unique market positioning and brand for Warrnambool.


  • Develop product and experiences to match visitor demand, improve seasonal dispersal and to complement the city’ positioning.


  • Implement the Flagstaff Hill Master Plan to revitalise the visitor experience.


  • Develop a seamless visitor service excellence culture and capacity program.


  • Determine and promote the value of the visitor economy to the community.


  • Establish partnerships with other Great Ocean Road destinations for mutual cooperation to encourage visitor dispersal.


  • Develop and implement a risk management plan.


  • Strengthen the role and performance of local tourism organisations.

Destination Action Plan

Destination Website

Warrnambool Destination Website

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Warrnambool Brand Video


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