What We Do

Creating a seamless visitor experience

Our role as the independent peak body for the Great Ocean Road regional tourism sector is to develop a seamless visitor experience through collaboration to position the Great Ocean Road as Australia’s foremost sustainable tourism region.

We aim to achieve this through the following key objectives:

  • To facilitate, promote and advocate for the sustainable development (product, infrastructure and industry), marketing and management of tourism for the region
  • To increase visitor yield
  • To increase visitor dispersal geographically and seasonally
  • To increase visitor satisfaction
  • To increase business and community participation, engagement and support

Our Business Model ‘’Think Differently’’


  • Consistent visitor service excellence
  • Research-driven cooperative marketing
  • A breadth & depth of infrastructure, products & events
  • Risk management plans
  • Supportive Communities


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