Training and Development


 Great Ocean Road Regional Tourism Industry Strengthening Program


Great Ocean Road Regional Tourism are dedicated to supporting the sustainable growth of our visitor economy.  We regularly coordinate training and workshops to support tourism businesses and their staff to grow and evolve. 

On this page you will find a list of all current upcoming training opportunities available in the region. We aim to provide a mix of online and in person training.  Training workshops are available to all partner businesses in the Great Ocean Road Region, not dependant on their location.

Can’t find what you are looking for?  We are coordinating new training opportunities all the time, so please come back to this page or keep an eye on our industry newsletters and facebook page for training opportunities as we schedule them. Great Ocean Road Regional Tourism partners can visit our PARTNER PORTAL for training available any time at no cost.

Still want something different?  Contact our Industry Development Manager Jo Birley, on [email protected] to let her know the types of workshops you would like us to deliver.


Great Ocean Road Masterclass Series

Preparing for the Post-Covid Traveller – the return of international markets

A session for tourism operators who want to understand what the return of international visitation looks like and ensure they can offer what the post-covid visitor is looking for

Great Ocean Road Resort, ANGLESEA: Monday May 30th

Brother Fox @ Deakin University, WARRNAMBOOL: Tuesday May 31st

Registration cost: $45

This full-day workshop is aimed at operators who want to develop their product to maximise opportunities to grow their return from international guests. Suitable for those already working with international distributors and wholesalers, those interested in moving into this space, and those who want to refine their product to appeal to returning international markets. Our expert presenters will provide a wealth of insight into the international visitor and how we can best leverage opportunities for a strong recovery. Tania Jacobs from The Tourism Ninja will facilitate the workshop, with special guests Paul Murray from Tourism Australia, Diana Morgan from Visit Victoria and Tim Grandfield from Great Southern Touring Route.

Book now – places are limited.

The Victorian Tourism Industry Council (VTIC) offer regular training and development opportunities, delivered by industry experts.  Their programs are well regarded and tailored to the needs of businesses operating in the tourism sector.


Great Ocean Road Regional Tourism industry partners have free access to recordings and webinars from previous training opportunities.  Visit our PARTNER PORTAL to access these.

Social Media Workshops with Tourism Tribe (ENDED)

Free 90 minute Social Media training workshops

Join Despina Karatzias from Tourism Tribe in Colac and Port Fairy for 90 minute Social Media skills workshops designed to suit you.  Designed for beginner and intermediate skills, you can come to one workshop or both in one day.

* Available free to all Great Ocean Road Regional Tourism Industry Partners – register now places are limited
Social Media Made Simple (Beginners) – 90 Minutes
Billions of users are active on social media platforms across the world. This means that you can gain exposure and connect with visitors on a global scale. Join this workshop to help you decode the following:

The benefits of social media for your business
Create and launch an effective social media marketing plan
How to use platforms like Facebook, Instagram, YouTube, and Google My Business

10:30am Monday 4th April COPACC *FULLY BOOKED*
10:30am Port Fairy Bowls Club 5th April *FULLY BOOKED*

Social Media Tools for Tourism (Intermediate)

If you are already active on social media or you are starting out and want to know about tapping into the world of social media marketing like other successful businesses join us to deep dive even further into your content marketing tools and strategies. In this training you will learn:
The art of storytelling through content
Manging and protecting your online reputation
How to use your social media efforts to increase traffic to your website and convert bookings

1:30pm Monday 4th April COPACC *FULLY BOOKED*
1:30pm Port Fairy Bowls Club 5th April * FULLY BOOKED*

Regional Tourism Wine Education Program – Phase 2

Wine and Spirits Education Trust (WSET) One Day Course for Tourism Employees

PORT FAIRY: Wednesday May 11th

After an oversubscribed program delivered in late 2021, Great Ocean Road Regional Tourism, have again partnered up with the Archive Academy (formerly the Geelong Wine School) as they deliver WSET Level 1 (one day course) award. A globally recognised international standard in wine education program.

We have subsidised the course cost so you pay only $50 per person (usually $285).

This rate is available to staff of Great Ocean Road Regional Tourism partner businesses. Places are limited to two participants per business. When registering using the link below, use the password tourism to access the special subsidised course and rates.

Contact Jo on 0448 448 666 if you would prefer to join a training session in Geelong.

Digital Coaching Program (ENDED)


Apply now for the Digital Coaching Program, delivered in partnership with VTIC and Tourism Tribe.  Limited to 20 participants in the Great Ocean Road Region, this program will provide you with an in-depth analysis of your digital assets and with coaching sessions that will help you refine and improve them.
No matter what stage your business is at in adopting technology, you will leave this program armed with knowledge to be better able to make informed decisions about your next digital step.

What’s involved?

  • Digital Health Check Assessment: December 2021 & January 2022

Note: These assessments will be conducted by Tourism Tribe and will not require any work or engagement with participants.

  • Coaching session 1: February 2022
  • Coaching session 2: March 2022
  • Group session: April – May 2022

Applications for this program close on 3 December 2022

RevenYou Great Ocean Road Webinar Series (ENDED)

Free online training designed for Accommodation Operators

These four practical 60 minute sessions will cover different aspects of your business, including how to best price your rooms, work with Online Travel Agents for better yield management, create an effective online presence and benchmarking.  Pick any or all of the free sessions, being delivered this November.

Thursday, November 4th, 2021: 10.30 am – 11.30 am
VALUE PROPOSITION: how much should I be charging?

Thursday, November 11th, 2021: 10.30 am to 11.30 am
0% COMMISSION IS JUST A MYTH: there’s no such thing as a free booking

Thursday, November 18th, 2021: 10.30 am to 11.30 am
DIGITAL MARKETING: how do I improve my online presence to find new markets and fill off peak?

Thursday, November 25th, 2021: 10.30 am to 11.30 am
BENCHMARK ME: am I really doing okay?

Set yourself up for a strong recovery (ENDED)

These free short sharp up-skilling sessions are guaranteed to change the way you see your business + customers

  • Learn how you can use the tools already at your fingertips to help make better business decisions for the areas that will make the biggest difference to your future, to help you focus + prioritise
  • Learn some tips + tricks on how to analyze your customer reviews to highlight what you’re doing well + what you should be doing less of, to improve your business + have happier customers
  • Learn some tips + tricks on how to gain more loyal customers who love what you do + tell everyone about you, to attract more customers for the long-term

Tuesday 12/10/21, 10am – Topic 1: Customer Insight

Tap into the hidden potential of your greatest asset to set you up for success.

Tuesday 19/10/21 at 10am – Topic 2: Customer Experience

Find + fix the issues in your business that are holding you back

Tuesday 26/10/21 at 10am – Topic 3: Customer Advocacy

Find out how your customers really feel about you, then do more of what they love!

You can register for all three free upskill sessions (recommended), or pick those you want to attend.  Each session runs for 90 minutes.

Cultural Capacity Introduction Session (ENDED)

Free 90 minute online workshop with Ashleigh Bartley, Visit Victoria’s Specialist in Aboriginal Tourism

Wednesday October 6th, 1:30pm to 3:00pm

This is a session designed as a first step in engaging with Indigenous Australians. It is designed for those in the tourism industry wanting to engage, employe or partner with indigenous Australian people or i businesses.  Topics covered include:

  • Cultural protocols and sensitivities for engaging with Indigenous Australians (respect)
  • Historical Information to support the conversation on respect and acknowledgment (truth-telling)
  • The importance of representation, not only in media but across all industries (leadership)
  • How to get involved in Victoria (engagement)

Regional Tourism Wine Education Program (SOLD OUT)

Wine and Spirits Education Trust (WSET) One Day Course for Tourism Employees 


Great Ocean Road Regional Tourism together with Tourism Greater Geelong and the Bellarine, have partnered up with Geelong Wine School as they deliver WSET Level 1 (one day course) award. A globally recognised international standard in wine education program.

We have subsidised the course cost so you pay only $50 per person (usually $285)

Please contact Jo if you would like to be added to a waiting list for future course dates.



Product Incubator Program (ENDED)

Do you have a great business idea but you are not sure where to begin?

The Runway Incubator program is a supportive and practical program which uses hands on, relevant activities to assist participants to successfully grow their ideas from concept through to launch.

Great Ocean Road Regional Tourism have partnered with Runway to sponsor two new tourism business start-ups in the Great Ocean Road region to participate in the program commencing in October 2021.



The Department of Jobs, Precincts and Regions is working to revitalise and grow the tourism industry through investment, policy and reform. We are excited to support training and mentoring of tourism businesses as part of Great Ocean Road Regional Tourism’s industry strengthening program.

For any training queries


P:    0448 448 666

E:    [email protected]