Business Promotion Opportunities

Great Ocean Road Industry Marketing Program


Our 2023-2024 Marketing Partners Kit features key information on leveraging the Great Ocean Road region’s marketing channels, and maximising exposure for your business to our audiences.

We’ve designed tiered high-value partnerships that will suit you if you want to work closely with our team and position your product front and centre on our channels.

To discuss marketing options, make an appointment with Jo Birley via [email protected] or phone 0448 448 666

It is free to be a GORRT partner at the base level.  Our base package is supported by our six local government partners, and includes a website listing package, access to our brand resources and industry training opportunities.  FIND OUT MORE

Premium Partnerships Overview


Taste Great Ocean Road – join our new campaign

We are launching an exciting new marketing campaign in winter 2024, to elevate the breadth and depth of the Great Ocean Road region’s food and produce offering.

We want to showcase all types of businesses that make, serve or sell food. From artisan producers and farm gates to wineries, breweries and distilleries.  From fine dining to fish and chips.  Cafes and restaurants, ice cream shops, cheese-makers, or retailers of other local products.  If you make or sell something that people can eat or drink, this campaign will expose your business to new audiences.

Don’t miss the opportunity to ensure your business is part of it. Campaign partnerships start at just $250 (+ GST).  Find out more about the campaign here: Taste Great Ocean Road campaign information PDF.



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Great Ocean Road Regional Tourism Marketing Partners Kit 2023 – 2024


Review the full Marketing Partners prospectus below.

To discuss marketing options, make an appointment with Jo Birley via [email protected] or phone 0448 448 666

Don’t forget, our base partnership remains free, supported by us, Great Ocean Road Regional Tourism, and includes 3 website listings (via ATDW), an Alpaca Map listing (integrated within our websites), our destination brand license and toolkits, and industry development and training resources will remain free.

International Trade Marketing program – Great Southern Touring Route (GSTR)


We focus our international marketing efforts through our key international product, the Great Southern Touring Route, which we collaboratively promote with our neighbouring regions.

We also work closely with our partners at Visit Victoria and Tourism Australia and support their programs to ensure the Great Ocean Road region is featured in marketing aimed at international audiences. 

The GSTR prospectus provides information on our international trade marketing program and how to take part.

If you would like to know more about any marketing programs or upcoming opportunities to partner with GORRT to promote your tourism business please contact Jo Birley, Industry Development Manager on 0448 448 666 or [email protected]