Your free GORRT partnership

Our base marketing package is free for all tourism businesses in the Great Ocean Road region.

As a partner business you will receive:

• regular industry news and updates via email
• Partner Portal  training and development access
• License to use our brand tools and GORRT assets (use of photos and videos form our content libraary)
• Eligibility for industry development programs
• Website listings on relevant GORRT websites

To be eligible to be a GORRT partner:

• Your business is situated within the Great Ocean Road region (in the local government areas of the local government areas of Colac Otway, Corangamite, Moyne, Warrnambool, Glenelg and the Surf Coast)
• Your business offers products, events or services for visitors to the region

Additionally, to be eligible to have your business listing published on our websites:

• You have a physical address people can visit
• Your business is one of the following:

Our organisation is responsible for keeping our region top of mind in consideration for travel. We have built a strong brand around the Great Ocean Road and work to deliver on our strategy to influence visitor behaviour to promote longer stays, seasonal and mid-week dispersal and encourage visitors to explore more of the region – all contributing to growing the value of the visitor economy.

WEBSITES

Our core digital channels are our 15 websites, including our regional website visitgreatoceanroad.org.au which generates the high volume of traffic for the region, and our destination websites focusing on deeper destination content and local experiences. This is supported by search engine optimisation and a marketing program ensuring we are optimised on relevant search engine result pages. This ongoing program helps us build awareness, inspiration and capture more users.

SOCIAL MEDIA + OTHER DIGITAL CHANNELS

Our two key social media platforms Facebook and Instagram @visitgreatoceanroad have grown with an engaged audience and growing in reach. We continually generate new content in a variety of styles and formats, working with audience trends to grow and engage with potential visitors on social media. We regularly promote ads to help grow our audience and engagement, targeting specific customer profiles according to content.  We also actively promote content on YouTube and TikTok, and have a range of other digital products designed to target a range of potential visitors and lead them to our websites, where tourism businesses are featured.

All of the above contributes to what we refer to as our ‘Always On’ approach. We also coordinate tactical strategic marketing campaigns to market the Great Ocean Road region. Traditionally each year we run an intrastate off-peak marketing campaign, however sector campaigns and longer running promotional activities targeting different audiences (for example our interstate activities) are ongoing. There is normally at least one campaign in market at all times. These campaigns increase the exposure of our region to potential visitors with the aim to influence their consideration for travel to our region above other

You can see an example of different types of listings on our visitgreatoceanroad.org.au site:

Accommodation Listings

Food & Drink Listings

Attraction Listings

Tour Listings