GrEATOcean Roadtrip Series
FEBRUARY 2021
Campaign Objectives
Taste the GrEAT Ocean Road was a 6 episode series traversing the region showcasing our growing food offering. An episode was shot covering each of the six council areas.
The series focused on the producers in the region and connecting them to experiences worth travelling for including some of our signature chefs, cafes and restaurants.
The production was delivered by Safari Global and was aired on the State Governments Together Victoria Platform which funded the program.
The campaign met our objective of growing awareness of the food product in the Great Ocean Road region and the 5 – 8 minute films featured interviews with producers and chefs that explored their love of local produce and our region.