Strategies

COVID Recovery Marketing Strategy

Explore our interactive strategy map which will walk you through what we are doing as part of our COVID Recovery Strategy – from current activity to longer-term plans.

Together, we do better – so we encourage you to get involved and leverage our marketing activity to support your business.

Destination Action Plans

Destination Action Plans bring together representatives from all stakeholder groups that benefit from the visitor economy including; local government, industry and the community, to develop a plan.

These Plans seek to identify the challenges and opportunities facing the destination and to establish achievable affordable priorities that if delivered would increase the competitiveness as a visitor destination.

Great Ocean Road Workforce Development Strategy 2020

This Workforce Development Strategy aims to address the visitor economy workforce needs in the Local Government Areas of Surf Coast Shire, Colac Otway Shire and the Corangamite Shire.

Great Ocean Road Regional Tourism has commissioned the development of this Workforce Development Strategy with funding from Regional Development Victoria.

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