Strategies

COVID Recovery Marketing Strategy

Explore our interactive strategy map which will walk you through what we are doing as part of our COVID Recovery Strategy – from current activity to longer-term plans.

Together, we do better – so we encourage you to get involved and leverage our marketing activity to support your business.

Our strategic plan to grow the value of the visitor economy from an economic, social, cultural and environmental perspective.

Success in this requires new levels of collaboration and coordination across all stakeholders. We work through partnership with all levels of government – local, state and federal; and industry and community stakeholders to implement the agreed strategies and action plans.

Strategic master plan for the Great Ocean Road Region Visitor Economy 2015-2025

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. We invite you to read the summary and full version of the document which will be used to guide the region over the next 10 years.

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. We invite you to read the summary and full version of the document which will be used to guide the region over the next 10 years.

Destination Action Plans

Destination Action Plans bring together representatives from all stakeholder groups that benefit from the visitor economy including; local government, industry and the community, to develop a plan.

These Plans seek to identify the challenges and opportunities facing the destination and to establish achievable affordable priorities that if delivered would increase the competitiveness as a visitor destination.

Great Ocean Road Workforce Development Strategy 2020

This Workforce Development Strategy aims to address the visitor economy workforce needs in the Local Government Areas of Surf Coast Shire, Colac Otway Shire and the Corangamite Shire.

Great Ocean Road Regional Tourism has commissioned the development of this Workforce Development Strategy with funding from Regional Development Victoria.

Still have questions?