Drive Victoria


Drive Victoria is our new cross-regional tactical marketing campaign launching in time form Spring 2023.  Join to access campaign toolkit, a business listing and deals promotion.



Drive Victoria is our new cross-regional tactical marketing campaign. We’ve partnered with 3 other regions to deliver a campaign that supports our regional marketing activities and taps into our most important audience – the self-drive market (making up 98% of visitors to regional Victoria). The collaborative campaign will target Melbournians looking to escape and will include an dedicated marketing program, including paid and organic social media, dedicated social media channel and dedicated website, plus Drive Victoria content on each partner region’s website

Benefits for Drive Victoria partners include:

  • License to use the Drive Victoria digital toolkit and media assets for your own marketing
  • Business listing on the Drive Victoria landing page on
  • Ability to list travel deals on the landing page
  • Be considered for content promotion on Drive Victoria social channels

$250 + GST