Promote Your Business
Great Ocean Road Industry Marketing Program
There are many marketing opportunities available to businesses through Great Ocean Regional Tourism. If you want to invest in marketing your business, we have a range of products available to suit any business and all budgets that provide you with the opportunity to leverage our marketing channels and marketing investment to maximise your exposure.
Our five local government partners are supporting GORRT to provide businesses across the region with a FREE base digital package. This package includes a website listing, access to our brand resources and industry training & networking opportunities. FIND OUT MORE
From enhanced website placements, to digital advertising, regional campaign participation and premium packages, our range of products include something to suit any tourism business, whether you want to leverage our channels to enhance your own marketing efforts, or a small operator with limited time and budget.
Great Ocean Road Regional Tourism is a not for profit organisation, so your investment in marketing your business through GORRT, enhances our investment into our regional marketing program. Supporting industry is key to our role, so you can be assured products available are designed to provide great value and results to our partner business.
We recommend you get in touch for advice on any marketing investment and reach out to our Industry Development Manager Jo Birley (phone 0448 448 666 or email jo@gort.com.au) to discuss the best suited products for your business and budget.
Our premium partnership packages represent exceptional value for money, and include a suite of products and services to support your business.
Become a premium partner to ensure brand alignment with Visit Great Ocean Road for your business, leverage our channels, campaigns and expertise, and work closely with our team.
- Premium partners receive tailored support from our team and we offer a range of payment options to support accessibility and cashflow.
- All packages have been developed with value for your business in mind – whether your partnership is just one part of your marketing strategy, or you are a small business with limited budget and time.
We can provide you with a premium partnership proposal tailored to your business – just get in touch to get started
$12000 + GST
By partnering with GORRT, your business becomes part of our team, gaining access to a variety of exclusive benefits. This premium partnership is ideal for large businesses such as signature attractions, resorts, holiday accommodation management, and businesses with multiple locations.
Enjoy many Tier 1 benefits at a reduced frequency, offering a cost-effective way to access top-tier features and boost your business’s visibility. Suitable for signature attractions, accommodations, and hero dining experiences.
This package features enhanced exposure on your destination website and is designed for key local experiences such as restaurants, cafés, boutique accommodations, and tours.
Participating in an existing marketing campaign is the ideal way for businesses to leverage from the activity GORRT are already investing in. Our ongoing campaigns available for businesses to participate include Great Stays (for accommodation businesses) and Taste Great Ocean Road (for Food and Beverage businesses and producers). We also offer a ‘Product Spotlight Campaign’ tailored exclusively to your business. All current opportunities are shown below.
$1250 + GST
Need a little help getting the word out about your business, event, offer or new news? Our spotlight campaigns give you flexibility with dedicated promotional activity for your business to reach our audiences.
$750 + GST
Great Stays is an exclusive seasonal accommodation promotion, to provide the opportunity for businesses to leverage from our marketing activity. Great Stays partnerships are strictly limited each season, so be quick to join us!
FROM $500 + GST
Our exclusive Taste Great Ocean Road “Buffet” and “Main” partnerships elevate the breadth and depth of the Great Ocean Road region’s food and produce offering, showcasing businesses who make, serve or sell food. Don’t miss the opportunity to ensure your business is part of it.
A business profile listing on the www.visitgreatoceanroad.org.au web platform is essential for any tourism business in the Great Ocean Road region – ensuring your business is visible to visitors to our website.
Consideration for travel to our region in visitors to our site is very high, as is the number of these visitors – your qualified customers (over 1 million user sessions last calendar year). Enhancing your presence on our websites with strategic placements, either with a hero product listing or feature listing placement, ensures more of these visitors will see your business.
Our base marketing package is free for all tourism businesses in the Great Ocean Road region. The free package fully subsidised through the investment of our five councils in Great Ocean Road Regional Tourism.
$500 + GST
Developed to ensure your website listing on our sites generates more business for you, Hero Products are seen by around 5x the number of website visitors as a standard listing.
FROM $1200 + GST
Stand out from the 1200+ other businesses listed on our websites. A feature listing provides a guarantee your business will be seen by website browsers searching for accommodation, attractions, restaurants or tours on our sites.
Actively get your message to our audiences by utilising our marketing channels. With proven measurable results, utilising our social media channels or email marketing database acheives quick and effective results for business. We’ll liaise with you on messaging (and target audiences where relevant) to ensure your investment gets the best engagement and results.
$200 + GST
Get exposure to our 130K+ followers on Instagram and Facebook. Our social media audiences are engaged with our content and love our region, so your business will benefit from being exposed to these qualified customers.
$250 + GST
If you have a special announcement or event coming up, this is the perfect way for your news to land in the inboxes of our audience. Find out how your business can be featured in our consumer EDMs sent to around 20,000 subscribers.
$500 + GST
Align with our @visitgreatoceanroad brand through Instagram and Facebook ads. More than 53,000 people follow our Facebook page, and 84,500 people follow our Instagram channel. We will advise on the best content and timing for engagement to ensure you get the best results.
Great Ocean Road Regional Tourism Marketing Partners Kit 2026
At Great Ocean Road Regional Tourism we aim to inspire and inform new and existing audiences. To showcase the breadth and depth of all there is to do in this amazing and diverse region. Our core purpose is to facilitate a cooperative, regional, visitor centric approach to growing a more sustainable and vibrant visitor economy for the Great Ocean Road region. To view our Marketing Kit and find out more, click the link below.
International Trade Marketing Program – Great Southern Touring Route (GSTR)
We focus our international marketing efforts through our key international product, the Great Southern Touring Route, which we collaboratively promote with our neighbouring regions.
We also work closely with our partners at Visit Victoria and Tourism Australia and support their programs to ensure the Great Ocean Road region is featured in marketing and media aimed at international audiences.
The GSTR prospectus provides information on our international trade marketing program and how to take part. All GSTR enquiries can be made directly to Jo Birley (o448 448 666), and new partners can complete the form in the prospectus below and return it to jo@gort.com.au confirm their participation.
