Email marketing is an ideal way to ensure your message is delivered straight to the inbox of your audience.  

Our engaged databases of industry and consumer subscribers can be a valuable audience for your business.  If you have news, and event, a special offer, or your business just needs a little boost in visibility, an EDM feature can be an easy and cost-effective way of reaching a qualified audience, likely to be interested in your business or message.

Our consumer database has approximately 20,000 subscribers, growing steadily, and regularly engaging with our content. We hit their inboxes fortnightly, with reasons to visit our region, including events, inspirational and seasonal trip ideas and product features. Our average open rate is 29% with an average click through rate of 2.28%

Your EDM feature will include a call to action button linking to your business listing on our website, where users can find out more. The GORRT team will provide open and click through rates to you within a few days of the email being sent.

Our corporate database is made out of partner businesses in our region and other stakeholders that have subscribed to receiving updates from GORRT. ’Tourism Talk’ is sent to approximately 2,800 industry stakeholders in the first week of each month and consistently read by 21% of these subscribers.

For some types of news that you might want to share, this database is ideal for letting your industry peers know about something that they can then share with their customers. If you want other regional business operators to know about something new you’re doing, sharing your message in our industry EDM is a great way to do it.

Explore other Great Ocean Road Regional Tourism products and partnerships for your business HERE