Destination Marketing Toolkits

Marketing Toolkits

These toolkits are designed to help your business benefit from the Great Ocean Road brand, and to help the region benefit from your marketing and promotion. Inside you’ll find assets and guidance to help you plan paid advertising, make the most of social media, create promotional material, update your website, develop events, and collaborate with other operators.

The region’s key objective is to build length of stay and yield. First and foremost, that means making sure visitors know everything the Great Ocean Road region has to offer.