Taste Great Ocean Road launched in winter 2024 and is an ongoing tactical campaign to elevate the breadth and depth of the Great Ocean Road region’s food and produce offering.

Embedding Taste Great Ocean Road into the region’s marketing strategy as a key experiential pillar to target key customer segments, Taste Great Ocean Road sets out with the goal for our region to become better recognised for the food and produce available here.

From artisan producers and farm gates to wineries, breweries and distilleries. From fine dining to fish and chips. Cafes and restaurants, ice cream shops, cheese-makers, or retailers of other local products. If you make or sell something that people can eat or drink, this campaign will expose your business to new audiences.

Program Initiatives for 26/27 Partners:

• Web and digital content production, including blog articles, a campaign landing page updating monthly, and an update to our Taste Great Ocean Road digital guide, to provide the inspirational motivation for our audiences to visit the region, and provide leads to individual partner businesses.
• An ongoing digital campaign will ensure we are reaching new audience segments with content and messaging to create an appetite for the foodie experiences in our region
• All businesses involved in the campaign will receive a display sticker for their venue, to promote their status as a key food experience in the Great Ocean Road region, plus a ‘Taste Great Ocean Road’ label will be added to their web listing for the duration of their partnership
• Buffet partners receive a content visit and will be featured in print advertorial in Geelong and Surf Coast Living Magazine and Ballarat and Central Highlands magazines, plus a new feature blog on their business linked from the campaign landing page.

All Taste partners will receive a 12 month Hero Product listing, enabling automated recommendations and links in content to their business profile listing on our websites. This product costs $500 + GST annually

‘Flavours of the month’ gives all partner businesses a chance to be featured on the campaign page throughout the course of the annual campaign.

There are 2 packages available for businesses to participate, the “MAIN” and “BUFFET” packages; both offering great value for your investment.

Don’t miss the opportunity to ensure your business is part of it. “Main’ spots are unlimited, but only 15 ‘Buffet’ partnerships are available.

Digital ads are running year-round on all social platforms generating traffic to the campaign webpage, along with print and media partnerships and regular organic content on our channels and in eDMs throughout the year.

Note that a Main partnership is included in packages for premium GORRT partners who have a food and beverage offering.

We aim to showcase all types of businesses that make, serve or sell food along The Great Ocean Road.

View the campaign webpage.