Growing the visitor economy for the Great Ocean Road region…

Great Ocean Road Regional Tourism is your Regional Tourism Board stretching from Torquay to the South Australian border. Working with the local municipalities, local tourism associations, Tourism Victoria as well as our local tourism and tourism related operators. Our aim is to work collaboratively in order to make the Great Ocean Road Region the destination of choice and help our region prosper.  As a recently established organisation, initial strategic focus between 2014-17 will include:

  • Increase length of stay and yield
  • Increase geographical dispersal
  • Increase visitor satisfaction

Great Ocean Road Regional Tourism Ltd’s (GORRT)  Strategic Business Plan 2013-16 identifies four pillars to guide operations and facilitate achievement of the organisation’s vision.

1. Tourism Development
2. Tourism Marketing
3. Tourism Management
4. Advocacy

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 will guide the region over the next 10 years.

As one united region, we are better together!

 

Current Projects

The Strategic Master Plan for the Great Ocean Road Region Visitor Economy 2015-2025 has now been launched. We invite you to read the summary and full version of the document which will be used to guide the region over the next 10 years.

 

Strategies and plans

Great Ocean Road Regional Tourism are involved in creating strategies and plans available that can assist with business development and regional growth.

Emergency Information

2016 Great Ocean Road Fire Incident

Current information for businesses from various emergency management agencies.

Industry Update – Great Ocean Road Fire Incident

Parks Victoria Bushfire preparedness 2015-16

Victoria faces another hot and dry summer with an increased risk of bushfires and grassfires. Emergency crews have already responded to significant fires across the state and are preparing for a potentially difficult fire campaign. Keep up to date with information about Parks Victoria warnings and Park closures here

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We can help you develop
your business

Become a Business Partner

Join us to build a strong and flourishing region by becoming a business partner. A range of opportunities have been developed to suit the needs of businesses across the region.

VIEW THE PROSPECTUS

Think differently

Our mission is to provide leadership for the development, marketing, management, advocacy and facilitation of sustainable yield growth of the regional visitor economy.

VIEW THE PLAN

Keep Updated

Connect with Great Ocean Road Regional Tourism to receive the monthly enewsletter and regular communications specifically for tourism businesses in the Great Ocean Road Region.

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Our Destinations

Great Ocean Road Regional Website

Call us on 03 5561 7894