Digital Coaching Program

Great Ocean Road Regional Tourism in partnership with the Victoria Tourism Industry Council (VTIC) is excited to launch the GOR Digital Coaching Program.
The Digital Coaching Program is part of a Victorian wide industry development project aiming to build the capability, skills and confidence of tourism operators in marketing their business through digital channels. This program will provide you with an in-depth analysis of your digital assets and with coaching sessions that will help you refine and improve them.
No matter what stage your business is at in adopting technology, you will leave this program armed with knowledge to be better able to make informed decisions about your next digital step.
This program is part of a wider industry development project to support the tourism industry and is funded by the Victorian Government – Department of Jobs, Precincts and Regions, delivered in collaboration with Tourism Tribe.

Program Format and Content

Included in the program:

  1. A business Digital Health Check

The Digital Health Check is a very detailed assessment of your business’ online presence. It provides an analysis of every aspect of your website, Facebook, Instagram, Google My Business and TripAdvisor profiles. Tourism Tribe will conduct a scan against detailed criteria for each platform, pre and post the coaching sessions.

  1. One-on-One Coaching

You will receive two 60-minute one-on-one sessions with a digital and small business expert, tailored to achieve your objectives and help you leverage digital technology smartly and efficiently in your business. You will receive guidance on implementing the recommendations from your Digital Health Check results or a specific aspect of your digital presence you need support with. These sessions will get your business on the road to success and your enthusiasm levels soaring.

  1. Group Session

Following all individual coaching sessions, we will bring participants together for a face-to-face group session with Tourism Tribe where you will continue to learn and develop your skills in the digital world.

  1. Tourism Tribe Subscription

Participants will also receive a subscription to Tourism Tribe for 12 months, ensuring access to ongoing support and learning opportunities.

Learn more about the program


The program is FREE of charge to successful applicants (valued at $1,500) but is limited to 20 businesses only.


  • Applications open: 15 November 2021
  • Applications close: 3 December 2021
  • Successful businesses notified by: 10 December 2021
  • Digital Health Check Assessment: December 2021 & January 2022

These assessments will be conducted by Tourism Tribe and will not require any work or engagement with participants.

  • Coaching session 1: February 2022
  • Coaching session 2: March 2022
  • Group session: April-May 2022


Any tourism, events or hospitality businesses located in the Great Ocean Road region.


Complete this online form by 3 December 2021.

If you have any questions about the program or your participation, please contact:

  • Jo Birley: Industry Development Manager at GORRT

E: [email protected]

  • Michelle Dall’Ava: Industry Programs Manager at VTIC

E: [email protected]

View the full Terms & Conditions for this program.


“It’s unbelievable how much clarity I gained from my coaching session with a Tourism Tribe digital strategist. I can only imagine how much time and money I would have wasted if I had gone down the path that a web designer initially suggested. It saved me $3,200 and 3 weeks’ work!”


Since 2007, Tourism Tribe has helped 7,245 tourism people get unbiased digital advice in Australia and around the world. They have developed, run, and digitised 334 workshops and have delivered countless personalised coaching sessions.

They have steadily built a network of digital professionals to provide help and advice to those who want to take the next best step to grow their business in the digital age.

“You’re looking for advice and insight and may not know how to make all your digital assets and your teamwork in harmony. You want to work with experts and your time is valuable.”

About Tourism Tribe