The Great Southern Touring Route Inc (GSTR) wants operators from the Great Ocean Road region who are ready to ‘go international’ to be part of an intensive global marketing assault for 2020/2021.

By partnering with the not-for-profit organisation, businesses can be exposed to over 1,500 primary providers of high yield international bookings to Victoria from The Americas, Greater China, UK/Europe, South East Asia, Japan and Korea.

With the ultimate aim to increase visitor numbers from overseas, their expenditure and their length of stay, planned marketing actions for 2020/21 include:

  • in-market representation
  • major trade events and consumer shows
  • new product workshops
  • ATEC workshops
  • inbound tour operator training and familiarisations,
  • Tourism Australia and Visit Victoria trade missions.

The Great Southern Touring Route (GSTR) is renowned as one of Australia’s best road trips. The circular route links Melbourne to the scenic Geelong waterfront, the internationally acclaimed Great Ocean Road, the natural wonders of the Grampians National Park and the majestic heritage of the Ballarat Goldfields and Spa Country.

Click here to download GSTR PROSPECTUS 2020-2021_NEW PARTNERS 

To discuss your suitability for joining Great Southern Touring Route please call Liz Price on 0448 385 176.