On March 25th we hosted Despina Karatzias of the Institute of Excellence at South West Tafe in Warrnambool to present to operator, her tools and techniques around packaging, partnerships and collaborations.

With our off-peak marketing about to kick off for 2019, it was a perfectly timed opportunity for businesses wanting to boost their off-peak trade and leverage from our strategic regional marketing campaign.

Despina is the founder and trainer at Institute Of Excellence, a teacher at Holmesglen, Monarch Institute, Institute of Digital Marketing and Tourism Tribe, Host of Tourism Hub Podcast and Acting General Manager at Global Ballooning.

The workshop took participants through the basics of what makes a successful package and how to approach marketing partnerships.

Despina’s years of experience at Global Ballooning provided her with the opportunity to become an expert in successful packaging.  Her easy to follow ten step packaging development formula provides a great tool she has kindly provided for businesses in the Great Ocean ROad Region to utilise.  Download the Workbook

We’ve had fantastic feedback on the workshop so keep an eye on the industry development section of our newsletter for more opportunities to learn about Packaging for Profit.