Your Happy Space is regional Victoria’s new intrastate destination marketing campaign. The campaign builds on the success of Wander Victoria and aims to position regional Victoria as the perfect place for a short-break to slow down, disconnect and experience JOMO (the joy of missing out) within a short trip from Melbourne.
The new marketing campaign will be implemented across television, cinema, digital and social media channels, with further promotion through public relations and partnership activity with travel organisations, media publishers and non-travel associations. There will also be a dedicated yourhappyspace site which will include information on destinations, experiences and make it easy for consumers to book with operators listed on the site. We will keep you posted to what we are doing as Great Ocean Road to leverage from this campaign. See media release here!
How can you become involved?
* Join the campaign by using #visitvictoria and #yourhappyspace
* Make sure your business is listed through the www.visitvictoria.com.au and www.visitgreatoceanroad.org.au through the ATDW. See here for further information.
* List a seasonal deal on the Visit Great Ocean Road website – That will be sent to Visit Victoria for PR opportunities. See here for further information.