The first part of the campaign is almost complete: We are excited to share with you some of our stats so far:
  • The campaign has already reached a total of 896,980 people 
  • The Instagram videos have reached 819,816 people
  • The Instagram advertisements reaching 76,768 people. With total web click throughs at 2,627
  • Consumer email open rate 28% with 257 web site clicks
  • Competition entrants over 350 (competition will continue until the end of August)
  • We have hosted three Influencers with high organic reach on their @visitgreatoceanroad Instagram takeovers.
  • The Instagram images are providing the most engagment.
  • Across all assets on both the Regional and the Apollo Bay/Otways activity we see that Female 45+ are our most engaged audience on still images . Where as we get higher traction with a younger demographic using Instagram Stories (Videos).

Taking these results into consideration we we will now make changes accordingly in the Spring part of the promotion.

* These results do not include organic reach or Facebook Boosts or influencer promotions. We will provide a full report post the Spring.


ITS NOT TOO LATE TO LEVERAGE FROM THIS CAMPAIGN – The campaigns main objective is to drive traffic to the Visit Great Ocean Road website and this is where you come in…

GET INVOLVED – Leverage your business’ exposure from this activity with a  SPRING Deal!

Make the most of the additional website traffic and promote your business deal or package on the main campaign landing page.

ONLY $330 for three months you receive:

3 month listing on Campaign Deals page – Visit Great Ocean Road website
3 month listing on Campaign Deals page – Local Destination website
Consideration for further public relations and social media activity including familiarisations, blogs and potential consumer EDM coverage throughout the campaign.

Don’t forget to follow us @visitgreatoceanroad  share our posts and use #Iamwherestoriesunfold to be featured on our social platforms as part of the campaign.