VIC Famil Program

This initiative is a collaborative effort between GORRT and the Regional VIC Network. 


As a volunteer or staff member at one of our Visitor Information Centres, you provide an invaluable resource. You engage with visitors face-to-face, providing a wealth of local knowledge and assisting in increasing visitor length of stay and spend while visitors are in our region.

The stories and advice you provide inspires and enhances the visitor experience, so we want to provide you with a way to build your knowledge base.

The VIC Famil Program provides you with exclusive benefits, which in turn help grow your product knowledge in our vast region.


Terms and Conditions

For businesses wanting to participate



You will be issued with an Ambassador Card which you can present at these participating businesses.

For more information email [email protected]


Warrnambool_Flagstaff Hill

Ambassador Offer: Free entry day or night
89 Merri Street, Warrnambool | Phone: (03) 5559 4600

A living historical village that displays the life of a 19th century port and town, with Victoria’s largest maritime shipwreck collection. The village holds hundreds of relics from Warrnambool’s past. The Sound and Light Show; Tales of the Shipwreck Coast, takes you on a journey through the ages. From local Aboriginal stories to our colourful whaling past then to events that gave our coastline a reputation that inspired fear and trepidation among mariners.

(Advanced bookings essential. Show times vary according to the season.)


Cheeseworld in Allansford at Great Ocean Road

Ambassador Offer: Complimentary 500gm block of cheddar or a Sungold milkshake
5330 Great Ocean Road, Allansford | Phone: 03 5565 3190

Just 10 mins from Warrnambool and 45 mins from the 12 Apostles. Owned and operated by the Warrnambool Cheese & Butter Factory, Cheese World is the outlet for their award winning Warrnambool Heritage Cheddar, Mil Lel and Cracker Barrel cheese ranges. Complimentary cheese tastings, DVD viewing of the cheese making process in the factory, local and regional cheeses, gourmet produce and wine, a free local dairy history Museum, gift shop and a café for light meals, coffee and our famous Sungold milkshakes.

To be redeemed once only per ambassador.


Great Ocean Road Brewhouse Beer Paddle in Apollo Bay

Ambassador Offer: 2 for 1 beer paddle
29 Great Ocean Road Apollo Bay | Phone: 03 5237 6240

The Great Ocean Road Brewhouse is a craft beer haven with over 100 craft beers on offer, featuring Prickly Moses varieties. Warm yourself by the fire or enjoy the beer garden with ocean views.


Ambassador Offer: Free general admission
1140 Lighthouse Road, Cape Otway | Phone: 03 5237 9240

Daily History talks. Daily Bushtucker Talks. WW11 Bunker. 1859 Telegraph Station. Aboriginal Talking Hut. Lightkeepers Kitchen (Cafe). Souvenir Shop. Radar Bunker. Cape Otway Lighthouse 1848. Heritage Accommodation.



Ambassador Offer: 15% discount (use code “vic” when booking online)
33 Parrott Street, Cobden | Phone: 03 5595 1800

Stay at historic Heytesbury House in Cobden for a taste of luxury and foray into finer times.  A traditional bed and breakfast in a restored period home in an beautiful garden setting. A perfect base to explore both the 12 Apostles Coast and Hinterland and the Volcanic Lakes and Plains.


Ambassador Offer: $100 discount on all bookings year round. Stay 3 pay 2 or Stay 7 pay 5 outside peak times
136 Mountjoy Parade Lorne | Phone: 03 5289 4233

The largest range of quality homes and apartments along the Great Ocean Road – Everything from luxury homes and apartment to comfortable beach houses to quaint holiday shacks.

(Stay 3 pay 2 or Stay 7 pay 5 available on most properties)


Ambassador Offer: Book with us and receive a local produce hamper on arrival valued at $50
Apollo Bay, Skenes Creek, Marengo, Tanybryn |Phone: 0417 054 169 

Stay in one of our luxury self-contained holiday homes located in and around Apollo Bay. A variety of accommodation styles, all hand-picked and appointed to deliver the utmost comfort and relaxation for our guests.


Ambassador Offer: 25% off accommodation
22 Sackville Stree, Port Fairy | Phone 03 55681082

Spread across three buildings Seacombe House offers a variety of accommodation from historic cottages with spas and open fires to stylish motel suites and a comfortable guesthouse with shared or private bathrooms. Walk Port Fairy’s history trail starting right at the front door of Seacombe House, built in 1847 and enjoy the boutique shopping, cafes and beautiful beaches of Port Fairy.



Ambassador Offer:  FREE – just come and enjoy and bring your family – the rides are on us!
Great Ocean Road Anglesea (near the bridge) | Phone: 0408 599 942

Great fun for the whole family –  Paddle boats, canoes and motor boats for hire on the picturesque Anglesea River.



Ropes at Live Wire Park in Lorne
Ambassador Offer: FREE General Admission plus 10% discount on all other park activities
180 Erskine Falls Road, Lorne | Phone: 1300 548 394

Home to the Shockwave Zip Coaster (Australia’s most extreme zip line), epic ropes courses and the treetop canopy circuit; experience nature supercharged.


Trees Adventure Yeodene Park

Ambassador Offer: 50% discount
70 Possum Ridge Road, Yeodene | Phone: 03 5233 4696

Trees Adventure features exciting and challenging courses high in the tree canopy, that will have you swinging, leaping, climbing and flying through the forest. The course allows thrill seekers and nature enthusiasts to experience the trees like never before.


Great Ocean Road Resort_Anglesea

Ambassador Offers: 15% off Lux Spa Treatments, 20% off yearly Anglesea Fitness Centre Membership | 15% The Coast Restaurant (food only) | Buy 1 get 1 free 1hr Jumpz Pass
105 Great Ocean Road, Anglesea | Phone: 03 5263 3363

A 4–Star resort located in the seaside town of Anglesea. The resort has a variety of accommodation options, Free Wi-Fi, Cable Television (Foxtel) and on-site amenities including indoor heated pool, spa, gym, restaurant, day spa and trampoline park.


Harmony at Tower Hill

Ambassador Offer: 50% discount
Corner of Princes Highway and Lake View Road, Tower Hill 3283 | Phone: 03 5565 9439

Accommodation nearby Port Fairy, Kooroit and Warrnambool – Stylish, roomy and comfortable with great kitchen cooking facilities and a nearby bar-b-que and open fire. Recreation room with snooker and table tennis.

(Cash Only – minimum 2 nights)


Otway Fly

Ambassador Offer: Free Entry and 50% off zipline tours
360 Phillips Track, Beech Forest | Phone: 03 5235 9200

The Otway Fly is a 600 metre long 25 metre high elevated tree top walk. The adventures attraction features the gentle Treetop Walk and multi-level canopy experience, Zip Line Tour, A bird’s eye view of native plants and wildlife, a self-guided interpretive trail, Souvenir shop, Indoor and outdoor dining, and Educational walks.


Ambassador Offer:  Free surf or SUP lesson
Port Fairy or Warrnambool | Phone: 0408 310 001

Take a surfing or Stand up Paddleboard lesson with expert instructors – located in Port fairy and Warrnambool.

Subject to availability – must book in advance.


Ambassador Offer: 15% discount
35-37 Lord Street, Port Campbell | Phone: 03 5598 6206

Stay at this family run boutique accommodation located in the heart of Port Campbell. The Port O’Call offers tastefully designed rooms to provide a unique experience for your visit to Port Campbell and the 12 Apostles Coast and Hinterland.

Bookings to be made direct to the hotel.


Mount Elephant at Derrinallum

Ambassador Offer: Present your ambassador card to receive a free locally made Elephant Souvenir brooch (pictured)
Hamilton Highway, Derrinallum | Phone: 0409 535 914 | Open Sundays from 1:00pm to 4:00pm

 Mount Elephant Souvenir Brooch

Visible from 60kms in every direction, Mount Elephant dominates the landscape and now you have the chance to put yourself on the top of it.  Learn about the area’s volcanic history at the community owned and managed visitor centre.


Roos at Anglesea Golf Club

Ambassador Offer: Discounted tours
Golf Links Road, Anglesea | Phone: 03 5263 1582

Come and see our kangaroos up close on a Roo Tour!

(Adult $10, Children Under 12 $5 Family of 4 $25)


Surfboard Maker_Surfing Museum in Torquay

Ambassador Offer: Free Entry
77 Beach Road, Torquay | Phone: 03 5261 4219

Located in Torquay – the home of Australian surfing and beginning of the Great Ocean Road – the Museum celebrates 100 years of surfing in Australia. The theatre features spectacular surfing films, vintage surfboards and classic memorabilia plus Australia’s Surfing Hall of Fame.


Ambassador Offer: 25% off room rate
2-4 Desailly Street, Port Campbell | Phone: 03 5598 6445

1 and 2 bedroom luxury apartments, suites and motel rooms in the heart of Port Campbell.  Walking distance to the beach and shops and just a short drive to the 12 Apostles.

Program Terms and Conditions


Offers shown on this page are current however are subject to change.  Please check this page and/or phone ahead to avoid disappointment

Eligible cardholder must be one of the following:

  • A volunteer at a Visitor Information Centre in the Great Ocean road Region
  • An employee at a Visitor Information Centre in the Great Ocean Road Region
  • An employee of GORRT or in the tourism department of a local government organisation in the Great Ocean Road Region
  • An employee or volunteer at a Visitor Information Centre identified as a gateway to the Great Ocean Road
  • A person identified by GORRT or the Regional VIC Network as an ambassador including but not limited to: Hotel concierges, travel agents and tour operators

Influencers, bloggers and external media are not eligible for this program

Offers are only available to cardholders. Photo ID may be requested

Each offer is available to be redeemed once only by a cardholder. Some businesses may offer multiple redemptions in some cases – check with management.

When employment or volunteering ceases a person will be no longer eligible to participate int his program. Cards must be returned to either GORRT or the VIC coordinator.

Businesses wishing to participate in this program should contact [email protected]

Are you a business wanting to participate?


If you would like to offer a free or discounted product or experience to assist Visitor Information Centre staff and volunteers to familiarise themselves with your business, please complete this form and we will be in touch.