Event Marketing Package

Event Marketing Package

A tailored campaign for events in the Great Ocean Road region to leverage visitor audiences and promote events to visitor audiences

Our team will work with you to identify target audiences, campaign length and timing, and messaging.  Supporting regional events is key to our strategy, so this package is heavily subsidised to ensure we are contributing to growing the regional events calendar and the sustainability of regional events.

EVENT MARKETING PACKAGE

We’ve developed this package with event organisers in mind.  Beyond your local community, it’s tricky to know how to target visitors to encourage them to come to your event.  The activities included in our Event Marketing Package have been curated to ensure:

  • Your event is promoted to our existing audience of followers on our @visitgreatoceanroad social channels and inclusion in emails to our subscriber database.
  • Your event is visible to those planning travel to the region, or travelling through the region on our www.visitgreatoceanroad.org.au web platform
  • Analysis of visitor source markets for your location, and ads on social platforms to target those most likely to travel to your location for your event
  • Association with the Great Ocean Road brand as a regionally significant event
  • Media and content partner pitching to reach broader audiences

Work with our expert tourism marketing team to design the most effective campaign for your event, timing activity for when you need it most and aligning with your key dates leading up to ticket sales and program announcements.

Your camapign length can vary – we recommend between 6 and 8 weeks for the best results.

This campaign package represents a total product value of $2,600.

A dedicated EDM about your event to our database (approx 19,000) including copywriting valued at $1000 can be added on to your package for $600.

 

$1000 + GST
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Visit this page for information on event support we offer, including free website listings and applying for external funding.

Whether you are ready to provide our team with all assets and messaging for your campaign, or you need assistance to develop and design it, we can tailor your campaign to provide the best return on investment and results for your business.

To find out how we can tailor a campaign for you, book an appointment with Industry Development Manager Jo Birley to discuss the options HERE.

Summary of Digital Marketing Channels

Explore other Great Ocean Road Regional Tourism products and partnerships for your business HERE