TASTE GREAT OCEAN ROAD
Be part of our new Taste Great Ocean Road marketing campaign
Taste Great Ocean Road launched in winter 2024 and is an ongoing tactical campaign to elevate the breadth and depth of the Great Ocean Road region’s food and produce offering.
Embedding Taste Great Ocean Road into the region’s marketing strategy as a key experiential pillar to target key customer segments, Taste Great Ocean Road sets out with the goal for our region to become better recognised for the food and produce available here.
We want to showcase all types of businesses that make, serve or sell food. View the campaign webpage.
From artisan producers and farm gates to wineries, breweries and distilleries. From fine dining to fish and chips. Cafes and restaurants, ice cream shops, cheese-makers, or retailers of other local products. If you make or sell something that people can eat or drink, this campaign will expose your business to new audiences. Don’t miss the opportunity to ensure your business is part of it.
The first 12 months of the campaign are almost complete, however you can now get in early to purchase or renew your partnership for the 25/26 year.
Explore the different partnerships:
The program initiatives include:
- The production of a digital guide which will showcase the whole region and its food and foodie experiences; from fine dining to farm produce, breweries and distilleries, traditional pubs, cafes, markets and more.
- New web content will be developed for www.visitgreatoceanroad.org.au, and will provide the inspirational motivation for our audiences to visit the region, and provide leads to individual partner businesses.
- An ongoing digital campaign will ensure we are reaching new audience segments with content and messaging to create an appetite for the foodie experiences in our region.
- All businesses involved in the campaign will receive display materials for their venue to promote their status as a key food experience in the Great Ocean Road region.
- Taste Great Ocean Road partners will be considered in content partner opportunities including media and influencer famils
There are 2 packages available for businesses to participate, all offering great value for your investment.
Note that a Main partnership is included in packages for all premium GORRT partners. If you are interested in our premium partner packages, contact Jo Birley for an appointment, on 0448 448 666 or email jo@gort.com.au.
Explore other Great Ocean Road Regional Tourism products and partnerships for your business HERE