Promote Your Business

Great Ocean Road Industry Marketing Program

Our 2024-2025 Marketing Partners Kit features key information on leveraging the Great Ocean Road region’s marketing channels, and maximising exposure for your business to our audiences. We’ve designed tiered high-value partnerships that will suit you if you want to work closely with our team and position your product front and centre on our channels. It is free to be a GORRT partner at the base level. Our base package is supported by our six local government partners, and includes a website listing package, access to our brand resources and industry training opportunities. FIND OUT MORE

Great Ocean Road Regional Tourism Marketing Partners Kit 2024 – 2025

Review the Premium Marketing Partnership kit our browse our products below.

Don’t forget, our base partnership remains free, supported by us, Great Ocean Road Regional Tourism, and includes free listings on our websites (via ATDW if you have paid for a listing, or directly though our GORRT web listing portal), and access to our Partner Portal for training programs and access to our destination brand toolkits and image content libraries. Find out more here.

Book Appointment

Download Marketing Kit

Premium Partner Packages

Businesses wanting the biggest impact and best return on their investment can sign up to one of our 3 premium partnership packages. All packages have been developed to provide the best marketing impact for business, with enhanced exposure across our digital channels. The partnerships provide a discount of up to 50% on full priced products. Our premium partnerships are for those that want their brand aligned with Visit Great Ocean Road, and to leverage our channels, campaigns and expertise.

Website Exposure

Choosing your website listing type – quick reference guide

Type

Base partnership standard listing

Priority Listing

Integrated Priority Listing

Feature Listing

Inclusions and visibility

Our base listing package is free to all tourism businesses in the region, providing a business profile page featuring images and integrating with maps on our websites.

Listings include contact details and links to your own channels and a ‘book now’ button. Listings appear on regional and destination websites

Listings are randomised, available in search.

Base/standard listing +

Priority placement in search results (appear above free listings and be seen by more users)

Priority Listing +

Inclusion in our themed editorial content, driving clicks to your listing
Inclusion as automated “recommended product” integrated on pages throughout our sites
Inclusion in themed web content promoted via social media

Integrated Priority listing +

Visual business feature on your business category page (accommodation, attractions, restaurants or tours)
Guaranteed visibility via navigation, search engine marketing and optimisation, campaign and promotional activity

Cost

Free – sign up

$350+ GST annually

$750+ GST annually

$1200 or $1500+ GST annually, and included in premium partnerships

Digital Marketing

Media + Campaigns

International Trade Marketing program – Great Southern Touring Route (GSTR)

We focus our international marketing efforts through our key international product, the Great Southern Touring Route, which we collaboratively promote with our neighbouring regions. We also work closely with our partners at Visit Victoria and Tourism Australia and support their programs to ensure the Great Ocean Road region is featured in marketing aimed at international audiences. The GSTR prospectus provides information on our international trade marketing program and how to take part.

If you would like to know more about any marketing programs or upcoming opportunities to partner with GORRT to promote your tourism business please contact Jo Birley, Industry Development Manager on 0448 448 666 or [email protected]