How to leverage your partnership with GORRT
Partner businesses receive a free website listing on the www.vistigreatoceanroad.org.au website platform. This is made possible through your council’s partnership with GORRT. Here are our tips on making your partnership work effectively for your business.
1. Maintain your website listing
Keep your website listing up-to-date so that visitors to the www.visitgreatocearoad.org.au web platform that see your business are seeing the correct information, and seeing it at its best.
- Make sure all your contact details are correct
- Images on your listing should be fresh and appealing – your main image has to make people want to click to find out more, so make it your best one!
- Check that the description is clear and concise, but still detailed enough to provide someone with a good understanding of what you offer and what to expect at your business
RESOURCES:
Listings can be managed either in ATDW (if you have a current subscription), or on our GORRT website portal. If you are not registered or don’t have access to your listing in the GORRT web portal you need to register here. For help please contact us on info@gort.com.au
2. Upgrade your partnership so more visitors will see your business listing
GORRT have a range of products and campaigns designed for businesses to leverage our website traffic and marketing activity. Marketing options have been designed to be effective and affordable for tourism businesses in our region – with a range of products, campaigns and packages to suit any business. All industry investment in GORRT’s program supports growing our regional marketing program – so not only will you be investing in marketing your business, you will also be supporting marketing the region. There is no better time than right now to invest in marketing your business with GORRT in the lead up to winter and our off-peak marketing activity.
- Increase the visibility of your business listing on our website so it appears on more pages, in front of more visitors with a Hero Product Listing – designed to be effective and affordable at just $500+GST per year.
- Premium partnerships – annual high value packages with a mix of website exposure, marketing and campaign activity.
- Ongoing and seasonal sector specific campaign partnerships like Taste Great Ocean Road (for food and beverage businesses) and Great Stays (for accommodation businesses)
If you’ve just received your partner business sticker – don’t forget to display it in your business and send us a picture to receive a 15% discount code to use on a Hero Product Listing upgrade. Email your picture to info@gort.com.au before May 1st 2026.
RESOURCES:
Explore our range of marketing options for businesses here, or contact Jo Birley to make an appointment to discuss what is best suited for your business and budget: jo@gort.com.au or 0448 448 666
3. Make the most of industry development opportunities and resources
Take advantage of the resources and opportunities available through GORRT’s industry strengthening program to support you and your team to improve your knowledge and capability
- Browse the Resources and Training menu on this website for helpful tools and guidance – you’ll love the Digital Marketing Essentials training video series – short instructional videos on a range of topics so you can chose which you are interested in, and watch at your convenience.
- Join our free Tourism Talk webinars – these are generally run once a month outside peak season, and cover a range of different topics of interest
- Look out for face-to face workshops and networking opportunities. You’ll find all planned events on our Training and Workshops page.
- Save the date for August 5th 2026 for our Tourism Together Conference hosted in collaboration with Tourism Greater Geelong and the Bellarine. This year’s venue is Nyaal Banyul – the new Geelong Convention Centre.
RESOURCES: Check our Training and Workshops page for current events and keep an eye on emails form us with details of upcoming training as we announce it
7.Stay enaged!
Keep yourself in the loop and keep us in the loop. Keep an eye on our emails to make sure you’re across what’s happening in our region and the opportunities we make available for businesses. Whether you speak to us directly or message or tag us through our socials – either way our team can support you better if we know what’s happening with your business
- Our Tourism Talk newsletter is emailed to all stakeholders monthly and includes important regional updates, news, industry development and grant opportunities, plus product and campaign updates and industry training and workshop news. We also send emails to partner businesses on more specific activities and opportunities when available. We try to provide information that you should find interesting so please read them!
- Remember to tag @visitgreatoceanroad in social posts – not only will our team see your content, but your audience will know where you’re located, and you’ll be leveraging the awareness of our region and the road.
- Tell us your news! Don’t be afraid to drop us an email on info@gort.com.au if you’ve got something going on that you want us to know about. We try to keep our ears to the ground but we don’t hear about everything!
- If you have a tourism question, there’s probably someone in our team that can answer it. Whether it’s about what we do, our products or help with something else, just reach out via info@gort.com.au and the most appropriate person from our team will get back to you.
