Who We Are
We are leading the region’s tourism industry
From Torquay in Victoria to the South Australian border, this spectacular region is not only unique in its geographical boundaries but also in its rich diversity of product offerings including nature based experiences, supported by touring, history and heritage, food and wine, walking, cycling and events on and off the coast.
It is a place of contrasting natural beauty, where unexpected hinterland waterfall walks reveal dappled lush forests at the edge of lively salt-washed villages, rugged oceanic splendour and raw seascapes.
Established in November 2013, Great Ocean Road Regional Tourism Ltd takes a holistic approach in leading the development, marketing, advocacy and management of tourism for the Great Ocean Road region, taking in the geographical area of Torquay to the South Australian border, including the local government areas of Colac Otway, Corangamite, Moyne, Warrnambool, Glenelg and the Surf Coast.
This website serves as a resource for the tourism industry in the Great Ocean Road Regional Tourism catchment area and related industry stakeholders.
Visiting the region? Information can be found on our visitor website: www.visitgreatoceanroad.org.au
Our Mission
To facilitate a cooperative, regional, visitor centric approach to growing a more sustainable and vibrant visitor economy for the Great Ocean Road region.
Our Vision
The Great Ocean Road Region will be Australia’s foremost sustainable tourism region providing outstanding seamless visitor experiences to drive yield and dispersal growth. Its community and Stakeholders’ value the contribution of tourism to the economic, environmental, social and cultural health of its destinations and the region.
Our Values
- Collaboration & engagement
- Taking responsibility
- Democratic leadership
- Teamwork
- Financial wellbeing
- Flexibility & adaptability
- Authenticity & realism
- Inclusiveness & acceptance of diversity
- Agents for change
