What We Do

Creating a seamless visitor experience

Our role as the independent peak body for the Great Ocean Road regional tourism sector is to develop a seamless visitor experience through collaboration to position the Great Ocean Road as Australia’s foremost sustainable tourism region.

We aim to achieve this through the following key objectives:

• To facilitate, promote and advocate for the sustainable development (product, infrastructure and industry), marketing and management of tourism for the region

• To increase visitor yield

• To increase visitor dispersal geographically and seasonally

• To increase visitor satisfaction

• To increase business and community participation, engagement and support