Great Southern Touring Route has been internationally active for over 25 years.
To effectively target key international markets – Great Ocean Road Regional Tourism works in partnership with Greater Geelong & The Bellarine, Grampians, Ballarat & Daylesford under the brand Great Southern Touring Route.
Great Southern Touring Route (GSTR) focuses on the key markets of:
- South East Asia – Singapore Malaysia, & Indonesia
- Nth America
And delivers an annual program of approx. $450k