International Marketing
Great Southern Touring Route has been internationally active for over 25 years.
To effectively target key international markets – Great Ocean Road Regional Tourism works in partnership with Greater Geelong & The Bellarine, Grampians, Ballarat & Daylesford under the brand Great Southern Touring Route.
![](https://www.greatoceanroadtourism.org.au/wp-content/uploads/2020/02/GSTR_LOGO.jpg)
![](https://www.greatoceanroadtourism.org.au/wp-content/uploads/2020/02/Selecting-Berry-infused-Gin-Pennyroyal-Rasperry-Farm-I-AM-OTWAYS-Great-Ocean-Road-Victoria-Australia-medium.jpg)
Great Southern Touring Route (GSTR) focuses on the key markets of:
- South East Asia – Singapore Malaysia, & Indonesia
- China
- India
- UK
- Europe
- Nth America
And delivers an annual program of approx. $450k