Digital Marketing Essentials

Training Videos

Welcome to Digital Marketing Essentials

Great Ocean Road Regional Tourism presents a series of easy to follow, step-by-step videos to help you level up your digital marketing skills.  These videos will provide you with the basic knowledge to market your business on social media, make sure your website can be easily found on google and your customers can find you, pus how Great Ocean Road Regional Tourism can help promote your business.

You can watch the whole series or pick the videos on topics you want to learn more about.

Watch the training videos

Part 1: META business suite – setting up Facebook and Instagram

This video provides step by step instruction on setting up your business’s Facebook and Instagram pages – correctly.

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Part 2: Photo posts and stories

This video provides step by step instructions on posting photos and stories to Facebook and Instagram.

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Part 3: Using video on social media

This video provides step by step instructions on sharing video content on Facebook and Instagram, including how to edit your videos in the instagram app. Follow along to learn how to create your own, and what makes engagement video content for your audience.

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Part 4: TikTok

This video introduces one of the fastest growing social media channels and provides step by step instructions on how to set up your business account on TikTok, and how to create and post video content.

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Part 5: Social media advertising and growing your audience

This video will provide step by step guidance on how to ‘boost’ your content and set up ads using Facebook. We’ll take you through the business case for paid advertising on social media, where to find the tools on the platform to set your ads up properly, how to do it, plus audience targeting tips and tricks.

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Part 6: Google My Business

This video provides step by step instructions on setting up your business’s profile on Google. A google business listing is your number one priority when setting up the online footprint for your business.

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Part 7: Website optimisation

This video introduces the concept of search engine optimisation (SEO) and how important it is to ensure your website is performing in a way that advantages your business is browser searches. This video shows you how to use ‘keywords’ and search terms on your website to help search browsers preference your content and website over others.

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Part 8: Introduction to GORRT’s regional marketing strategy

In this video, Liz and Jo from Great Ocean Road Regional Tourism provide a summary of how the organisation markets the region, what the key goals are, and the channels we use.

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Part 9: Working with GORRT to market your business

Liz and Jo from Great Ocean Road Regional Tourism talk about partner marketing opportunities for businesses, and why marketing with GORRT makes sense for businesses in the region.

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Part 10: Introduction to Drive Victoria

This video is presented by Kim Storey (Destination Phillip Island), Tracey Carter (Tourism Greater Geelong and the Bellarine), Ang Cleland (Mornington Peninsula Regional Tourism) and Liz Price (Great Ocean Road Regional Tourism). They will introduce you to the new cross-regional “Drive Victoria” campaign.

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